Search Engine Optimisation
People take to Google and other search engines to find more information about anything, and that includes their favourite artists. How do you ensure your website ranks high in search engine results? With Search Engine Optimisation aka SEO! This marketing technique aims at generating more organic (non-paid) traffic to your website by optimising it so it appears higher in search results.
Here at Music Glue, we have spent a lot of time optimising the platform for search engines. However, this is only half of the battle, so let’s look at a few quick wins you can implement yourself.
1. Add a domain name to your profile
See how to use your own custom domain on Music Glue.
We suggest making your domain name memorable: short and easy to remember, type and say. This will be useful for word-of-mouth and letting people know where to find you online after a show for example. Remember that rule: the easier for humans, the better for search engines.
2. Have everything in one place
Music Glue profiles are so flexible you can use them as your full website as well as your online store. Having your news, videos, store, tickets and everything else in the same place will help pull all traffic to your official website; Google will rightly associate it as the best place for fans to find out everything about you.
3. Link to your Music Glue site from your socials
Facebook has 2.9 billion monthly active users, Instagram over 2 billion and Twitter 217 million... That’s a lot of opportunities to drive more traffic to your site!
4. Add descriptive summaries and accurate descriptions
Describe your music, products and event listings in detail in your store: venues, locations, product type, colour...
5. Regularly post fresh content on your blog
Creating new and interesting content for your audience is key when it comes to SEO. As an artist you’re always creating unique assets... but you have to put it into words because search engines can’t pick up on audio, video, and images. Writing about upcoming shows, album releases and new merch can all drive traffic to your website.
6. Update your homepage regularly with new content
See how to manage your pages on Music Glue
On Music Glue, you can reorder your menu as you wish and choose your homepage. Whichever you go for: blog, store, bio, music... make sure you add new content regularly.
7. Increase the number of links back to your site
Search engines look at the domain authority and relevance of the sites linking back to you. So, if you’re getting a review or feature in NME, Music Week, The Independent or any other relevant publications or blogs, make sure they are linking back to your website, whether from text or a photo. This is one of Google’s top-ranking signals.
Pro tip: After you have acted on these tips, remember to give the search engines a bit of time in order to recognise the changes. You can also submit your website URL to Google to flag the changes to their index.
Also, monitoring the traffic your website receives is very important. Install the Google Analytics app from the App store on Music Glue to track visits on your website and find out which pages are most popular.
8. Optimise your Music Glue site for sharing on socials
Social media is an important part of your online presence so make sure your website looks at its best when shared on Facebook or Twitter. This will also support your SEO efforts.
9. Set a Publicity Image and add a Biography
In your account's settings, write your bio and make sure to include your band name, your genre, your location - things that you think people would type into Google to find you. You should also upload your publicity image there; this is what will appear in the thumbnail whenever someone shares your website or store URL.
10. Upload quality images for your products and events
Music Glue optimise and resize your images to ensure fast loading speeds, upload high-quality high-resolution images for the best results.
Pro tip: If the old images or descriptions are still being shown on Facebook after you’ve updated them, use the Facebook debugger to ensure Facebook has scraped your latest content and made the updates.
If you follow these tips, we’ll see you at the top of the Google listings in no time!
We all need a little help from our friends sometimes, and our support team is here to help. Email us on support@musicglue.com.