Insights & Data

Know your numbers in real time

When you sell across multiple territories or product lines, keeping track of what's working can quickly become overwhelming. Spreadsheets get outdated, reports take hours to compile and by the time you have the data, the moment has passed.

Music Glue's Insights dashboard gives you a real-time view of each store's performance. Total sales, orders, average spend, customer trends and top-selling products - everything is updated as it happens, accessible from one place.

A clear view of every store

Each Music Glue store comes with its own Insights dashboard, giving you a focused view of what matters for that store. You can see:

• Total sales, order count and average spend - with percentage changes compared to a previous period so you can spot trends at a glance
• Sales and orders over time - charted over your chosen date range so you can see exactly when activity spikes
• New and returning customers - understand whether you're growing your audience or driving repeat purchases
• Top-selling products - ranked by total sales, orders and units sold so you know what's shifting
• Recent transactions - a live feed of incoming orders from around the world, with currency and country flags

Pick a date range, compare it to a previous period, and get the full picture without waiting for a report.

Integrations that power your marketing

Your sales data is only as valuable as your ability to act on it. Music Glue integrates directly with the marketing and fan engagement platforms you already use:

• Mailchimp - segment your mailing list based on purchase behaviour
• Klaviyo - sync purchase data to build automated flows and targeted email campaigns
• Openstage - connect fan data to deepen direct-to-fan relationships
• Brevo - segment your audience and trigger personalised communications based on buying behaviour
• Meta - sync customer and purchase data to build custom audiences and run targeted ad campaigns across Facebook and Instagram
• Google - feed product data into your YouTube Merch Shelf

These integrations mean you can retarget fans who've bought tickets with merch offers, create lookalike audiences based on your best customers, or send personalised email campaigns based on purchase history - all powered by real data from your Music Glue store.

Data that drives decisions

The best artists and managers use data to inform everything from tour routing to merch design.

With Music Glue's Insights, you can answer questions like:

• Which cities should we add to the tour based on merch sales data?
• Which product designs should we reorder or retire?
• Are fan club members spending more than non-subscribers?
• How did the bundle campaign perform compared to standalone sales?

These aren't hypothetical questions - they're the kind of decisions that directly affect revenue and Music Glue gives you the data to answer them with confidence.

Frequently Asked Questions

Can I view data from multiple stores in one place?

Each store has its own Insights dashboard, so you get a focused, uncluttered view of that store's performance. If you run multiple stores, you can switch between them to compare how each one is doing.

What marketing platforms does Music Glue integrate with?

Music Glue integrates with Klaviyo, Brevo, Openstage, Mailchimp and Google. These integrations allow you to sync purchase data, build targeted audiences and power email campaigns and advertising with real purchase data.

Can I export my data?

Yes. Sales data, customer records and order history can be exported from your dashboard for use in external tools, reporting, or accounting.

Is the data available in real time?

Yes. Your dashboard updates in real time as orders come in. There's no delay between a fan completing a purchase and the data appearing in your analytics.