Ticketing

Why sell tickets from your own store?

Every time a fan buys a ticket through a third-party platform, you lose more than just a percentage of the sale. You lose the customer's email address, their purchase history and any opportunity to build a direct relationship with them.

Traditional ticketing platforms sit between you and your fans, keeping the data that should be yours.

Music Glue's ticketing platform puts you back in control.

Sell ticket allocations directly from your branded online store, alongside your merch and music. Your fans get a seamless shopping experience and you get the data and insights you need to grow your audience.

How it works

Your dedicated Music Glue ticketing team handles the setup and logistics so you can focus on your shows. We work with you, your booking agent and the promoters to configure ticket types, pricing tiers and any access restrictions.

Tickets are sold directly through your Music Glue store: fans buy tickets, merch and music all in one checkout.

After the event, you retain every customer email and purchase record, ready for your next campaign.

Ticket bundles that drive album sales

One of the most powerful tools in your ticketing setup is the ability to create true bundles. Combine tickets with album pre-orders, exclusive merch, or VIP experiences in a single transaction. No discount codes, no redirecting fans to a third-party site - just one smooth checkout.

This is how artists use ticket sales to boost chart positions. When a fan buys a ticket bundled with an album, that album sale is chart-eligible and reported automatically through our chart reporting system.

Ballot and VIP ticketing

For high-demand events, our ballot system lets you manage allocation fairly. Fans register their interest and you control who gets access. This is ideal for intimate shows, VIP events, or presale windows for your most engaged supporters.

Combined with Fan Club, you can offer early access or exclusive ticket allocations to subscribers: rewarding loyalty and driving recurring revenue at the same time.

Your data, your fans

When fans buy tickets through your Music Glue store, you own that relationship.

Every email address, every purchase record, every data point stays with you.

Use this to:

• Retarget ticket buyers with merch offers after the show
• Build mailing lists segmented by location, spend, or event
• Understand which cities drive the strongest demand for your next tour routing

This data doesn't disappear into a third-party platform. It lives in your Music Glue dashboard and integrates directly with tools like Openstage, Mailchimp, Facebook and more.

Frequently Asked Questions

How does Music Glue ticketing differ from platforms like Ticketmaster or See Tickets?

Music Glue ticketing is designed for artists who want to sell ticket allocations from their own store. You keep the fan data, benefit from a transparent and competitive booking fee, and can bundle tickets with merch and albums.

Traditional platforms act as intermediaries. Music Glue puts you in direct contact with your fans.

What types of tickets can I sell?

You can sell general admission, tiered seating, VIP packages, meet-and-greet experiences and more. Tickets can be sold standalone or as part of bundles with merch, albums, or fan club memberships.

Are ticket sales reported to official charts?

When tickets are bundled with album purchases, the album sale is chart-eligible. Music Glue handles automated chart reporting in many countries including the UK, USA, Germany and Australia.

Do I need to handle ticketing logistics myself?

No. Music Glue has a dedicated ticketing team that manages setup, configuration and ongoing support. We work directly with your team, promoters and venues to ensure everything runs smoothly.

What are the fees?

Music Glue charges a simple 10% commission on ticket sales with no hidden fees. For example, if you sell a ticket at £20 then we add a £2 booking fee which is paid for by the customers. We pay £20 to the promoter, we keep £2 and you keep the customer data. Compare this to traditional ticketing platforms where fees can exceed 20% of the ticket price.