Fan Club

Beyond one-off sales

Most artist revenue is transactional: a fan buys a t-shirt, an album, a ticket and then you wait for the next purchase.

But your most dedicated supporters want more than a single transaction. They want to be part of your world.

With Music Glue, you can run a fan club directly from your own website and connect it to your store. Subscribers pay monthly or annually for access to exclusive products, content and experiences that aren't available to anyone else.

It's a deeper relationship with your biggest supporters and it funds your creative work between releases and tours.

What you can offer subscribers

Fan club memberships are fully customisable. You decide what's included and how much to charge. Popular options include:

• Exclusive merchandise - limited-edition items only available to members
• Early access to tickets - give subscribers first pick before public sale
• Discounts - member-only pricing on your store, either on selected products or everything
• VIP experiences - meet-and-greets, soundchecks, or intimate shows

Create tiers that work for you

You're not limited to a single membership level. Create multiple tiers with different benefits and price points to suit every type of fan. For example:

• Free tier - access to restricted products and exclusive content
• Mid tier - everything above, plus a discount across your store
• Premium tier - everything above, plus access to fan-club-only tickets and presale windows

You set the pricing and perks for each tier. As fans move up, they unlock more - giving them a reason to stay subscribed and upgrade

Your fan club, your website

Your fan club lives on your own website, giving you full control over the experience and your brand.

Music Glue connects to your site and handles the commerce side: managing memberships, unlocking exclusive products, applying discounts and controlling ticket access through your store.

Everything works together.

When a fan subscribes, they're automatically given the right access and perks in your Music Glue store. You manage what members can see, buy and access - all from your dashboard.

Combined with ticketing, you can offer ballot access or presale windows exclusively to fan club members: creating real incentive to subscribe.

The integration is currently available for WordPress sites only, with support for more platforms coming soon.

Frequently Asked Questions

How do fan club subscriptions work?

Fans subscribe through your store and are billed automatically on a recurring basis (monthly or annually). You set the price and decide what's included in each membership tier. Their membership connects automatically to your website.

Can I offer multiple membership tiers?

Yes. You can create different tiers with different benefits and price points. For example, a free tier with access to exclusive content, a mid-level tier with store discounts, and a premium tier that includes fan-club-only tickets.

What platforms does the fan club work with?

Fan clubs currently run on WordPress websites connected to your Music Glue store. We're actively working on expanding support to more platforms.

What payment methods are supported?

Music Glue supports all major credit and debit cards. Subscriptions are managed automatically with secure recurring billing.

Can I offer fan club members early access to tickets?

Absolutely. This is one of the most popular fan club perks. You can set up presale windows or ballot access exclusively for subscribers before tickets go on general sale.

How do I manage fan club content?

Exclusive products, discounts and ticket access are managed through your Music Glue dashboard. Content and restricted pages on your website are managed directly through your site's CMS.